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Case study

MediaFarm

40+ adult sites. 25 years in the game. One dashboard they never had.

40+ adult tube & story sites
15M+ combined daily visitors
25 yrs in the industry
8+ ad networks unified
The problem

Millions of visitors a day. No idea where the money actually came from. :(

MediaFarm runs over 40 adult Indian tube and story sites pulling more than 15 million visitors a day. And they've been doing it for 25 years. What they didn't have was:

  • a central place to see how much they were making
  • which sites were underperforming
  • which ad formats were even running where
  • which ad network actually paid best
  • or how much came from direct deals versus the networks

Every network spoke its own language, so comparing them meant a pile of spreadsheets and still being lost.

What we built

1. Unify the spots

We configured unified ad spots across every network, and mapped every network's naming onto one shared set of ad formats. Meaning 'preroll' on one network and 'VAST player' on another become the same row.

2. Pipe it to BigQuery

A custom daily ETL pipeline pulls from every network, transforms it into that shared format, and lands it in one BigQuery table: date, network, site, ad format, revenue. Plausible traffic data feeds in alongside it.

3. Put an agent on top

An AI agent sits over both tables with instructions on how to join them and which metrics matter (revenue per visitor, CPM). MediaFarm can write raw SQL, or just ask.

What changed

Revenue, not guesswork

Underperforming sites, ad formats and individual spots are now obvious at a glance instead of buried across 8+ dashboards — so the team can go fix them.

Hours back on every direct deal

When an advertiser has clear demands, the agent finds a matching spot in seconds. When they don't, MediaFarm gets an instant summary of inventory worth selling direct instead of through a network.

They ship more than tube sites

MediaFarm also runs a whitelabel cam site that's been written up as one of the standout affiliate success stories in the Indian adult market — the kind of operator that doesn't need a data pipeline to look impressive, but wanted one anyway.

We pull their StripCash revenue data into the same pipeline too, so cam income sits right alongside the ad networks.

One clear picture of performance across every affiliate network and income source, not just the tube sites.

Skeptical? Fair. Ask them.

We'll happily put you in touch with MediaFarm so you can hear how it went straight from them.

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